Using a Specific Agenda

Are You Leaving Customers in the Dark With a Vague Agenda?

You’ve interacted with your prospect a couple of times—either on the phone or by email. You’ve researched the organization. You’ve...

Read more
Practicing Cyber Safety

Cybersecurity: So Much Time, So Little Progress

As I read of the latest cyberattack, the worst in history, involving hospitals, shipping systems, and corporations in more than 150 countries, I...

Read more
Clear Marketing Communication

Communicating Your Marketing Message: Clear Or Clever?

Several months ago, someone asked a group of colleagues how best to get a proposal accepted to present at an industry conference. One committee...

Read more
Becoming an Iconic Leader

5 Leadership Rules That Always Win

During an election season or a corporate crisis, the word “leadership” is used probably more than any other—as a prescription for better...

Read more
Calming Down Excited Workers

5 Ways to Cool Off a Hot-Headed Customer or Coworker

Six colleagues and I sat huddled in an impromptu meeting before a general session. Someone raised the question of how to generate a bigger attendance...

Read more
Hiring the Best Employees

How NOT to Hire Toxic Employees on Your Team

Nobody intends to hire the whiner, the troublemaker, or the sharp-tongued twit that ticks off customers and drives coworkers crazy. But somehow...

Read more