Sales & Marketing

The 10 Commandments of Successful Sales Communication

Salespeople typically do a great job in engaging customers and presenting their service or product. But occasionally, a salesperson stuns you. Such was the case about a year ago while I was shopping for a jewelry armoire. When I climbed into the car after the sales interaction, I grabbed my iPhone to make a note [...]

2019-02-25T21:57:30-05:00By |Comments Off on The 10 Commandments of Successful Sales Communication

Top 10 Communication Blogs From 2018: Did You Miss These?

Thanks for being a reader in 2018. To wrap up the year, I’m re-running 10 of the most popular communication blogs in the last 12 months just in case you missed them.   Top 10 Booher Communication Blogs of the Year   How to Stop a Micromanaging Boss Far too many people have had a [...]

2018-12-18T05:02:11-05:00By |Comments Off on Top 10 Communication Blogs From 2018: Did You Miss These?

The Best Kept Secret in Handling Emotional Conversations Well

Have you ever awakened at 3:00 a.m., rehashing a conversation from earlier in the day? Why didn’t I think to say X? Or if I had just commented that Bryan’s actions were “unusual” instead of calling them “irrational,” maybe he wouldn’t have exploded and walked out. What if . . . . On and on, [...]

2018-11-13T03:51:37-05:00By |Comments Off on The Best Kept Secret in Handling Emotional Conversations Well

Do Your Eyes Build Rapport or Destroy Credibility?

The “ayes” have it in meetings. The “eyes” have it in most all other encounters. Eye contact is so powerful in our culture that we summon waitresses or taxi drivers by “catching their eye.” We reprimand a child with a glance. We show love by gazing into our lover’s eyes. We lose sales for lack [...]

2018-10-30T02:42:01-05:00By |Comments Off on Do Your Eyes Build Rapport or Destroy Credibility?

11 Ways to Communicate Change Positively

Change usually involves a period of chaos until people struggle through it to success. Even the world’s most powerful software requires a learning curve. Influencing people to take action or to change their mind often includes minimizing the risk of potential pain in a negative outcome. To minimize that risk, take a few tips from [...]

2018-10-09T00:51:04-05:00By |Comments Off on 11 Ways to Communicate Change Positively

How Simplicity Helps You Sell Your Ideas, Products, and Services

Have you ever become frustrated searching a company’s website, trying to find an answer to a simple question or a phone number to call for help? Ever spent fifteen minutes sorting through automated phone menus, trying to get to a live person to get a simple problem corrected? You may have become convinced that these [...]

2018-10-02T00:29:36-05:00By |Comments Off on How Simplicity Helps You Sell Your Ideas, Products, and Services