Clear Marketing Communication

Communicating Your Marketing Message: Clear Or Clever?

Several months ago, someone asked a group of colleagues how best to get a proposal accepted to present at an industry conference. One committee...

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Becoming an Iconic Leader

5 Leadership Rules That Always Win

During an election season or a corporate crisis, the word “leadership” is used probably more than any other—as a prescription for better...

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Calming Down Excited Workers

5 Ways to Cool Off a Hot-Headed Customer or Coworker

Six colleagues and I sat huddled in an impromptu meeting before a general session. Someone raised the question of how to generate a bigger attendance...

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Hiring the Best Employees

How NOT to Hire Toxic Employees on Your Team

Nobody intends to hire the whiner, the troublemaker, or the sharp-tongued twit that ticks off customers and drives coworkers crazy. But somehow...

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Using Persuasive Language

4 Persuasion Techniques to Help People See Your Point

Bernie Madoff bilked investors of their life savings, pulling off the biggest fraud to date in US history. Charles Ponzi put “Ponzi schemes”...

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Communication in the Medical Field

Poor Communication by Doctors Causing Rising Health Care Costs

My sprightly 89-year-old dad had been walking two miles every day until his back began to bother him five months ago. Now, after seeing 3 back...

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