Practicing Cyber Safety

Cybersecurity: So Much Time, So Little Progress

As I read of the latest cyberattack, the worst in history, involving hospitals, shipping systems, and corporations in more than 150 countries, I...

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Clear Marketing Communication

Communicating Your Marketing Message: Clear Or Clever?

Several months ago, someone asked a group of colleagues how best to get a proposal accepted to present at an industry conference. One committee...

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Becoming an Iconic Leader

5 Leadership Rules That Always Win

During an election season or a corporate crisis, the word “leadership” is used probably more than any other—as a prescription for better...

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Calming Down Excited Workers

5 Ways to Cool Off a Hot-Headed Customer or Coworker

Six colleagues and I sat huddled in an impromptu meeting before a general session. Someone raised the question of how to generate a bigger attendance...

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Hiring the Best Employees

How NOT to Hire Toxic Employees on Your Team

Nobody intends to hire the whiner, the troublemaker, or the sharp-tongued twit that ticks off customers and drives coworkers crazy. But somehow...

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Using Persuasive Language

4 Persuasion Techniques to Help People See Your Point

Bernie Madoff bilked investors of their life savings, pulling off the biggest fraud to date in US history. Charles Ponzi put “Ponzi schemes”...

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