Male hand holds open book, vintage toned

The Purpose of the Book Pitch

For those of you who’ve attended a workshop on writing and publishing, you understand the term “pitch” as it relates to selling a book.

But let me define it again here: It’s a one- or two-sentence summary that conveys the promise of your book: The problem you solve or the opportunity you’re highlighting… Your unique perspective on the subject… The huge need or market for this topic… And why you’re the ideal person to write such a book.

So What’s the Purpose of the Pitch?

  • Serves as your roadmap for the complete proposal
  • Shapes your thinking for the final, spectacular title
  • Serves as your core “elevator pitch” in your phone or face-to-face conversation with an agent or editor
  • Works its way into your proposal in various spots—typically intact
  • Becomes the bulk of your written query to the agent/editor
  • Serves as the “selling handle” for the sales rep calling on the bookstore buyer to ask for an order
  • Finds its way into the marketing materials and onto the book jacket


Bottom-line: Your pitch has to pass muster. It’s the bedrock of your entire writing and selling plan. And even if you intend to self-publish your book, you still need to write a proposal as your personal publishing and marketing plan.

By the way, perfecting your pitch is just ONE of the topics we’ll cover in the upcoming, online Booher Book Camp, February 1-3.

You’ll also learn the 10 key ingredients in every book proposal, … how to write your book fast—in 7-28 days, … how to negotiate a great advance from a major publisher, and more than 1,000 tips on selling your books for the next decade or two.

If you want a huge career boost, write a book on your area of expertise—and visit to learn how to sell it to a major publisher!


Learn more about the Booher Book Camp at


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