Dianna

About Dianna Booher

Dianna Booher is the bestselling author of 47 books, published in 60 foreign-language editions. She helps organizations to communicate clearly and leaders to expand their influence by a strong executive presence. She speaks on leadership communication and executive presence. Her latest books include Communicate Like a Leader; What MORE Can I Say?; Creating Personal Presence; and Communicate With Confidence. National media such as Good Morning America, USA Today, The Wall Street Journal, Investor’s Business Daily, Bloomberg, Forbes.com, Fast Company, FOX, CNN, NPR, Success, and Entrepreneur have interviewed her for opinions on critical workplace communication issues.

5 Communication Practices to Revolutionize Customer Service

These two recent customer service experiences are all too common: Scenario 1—Failure to Follow-Through: To ask a question about my life insurance policy, I called the two agents who sold it to me. (Their names are listed on the statement the company mails to me quarterly.) I discovered that Joe retired 8 years ago; Helen, [...]

2018-05-21T19:56:10+00:00 By |0 Comments

Understand Their Frame of Reference to Get Your Point Across

Recently, I called a property-tax reduction firm about protesting my property taxes. The form downloaded from their website requires homeowners to list renovations done on their home, along with accompanying photos and receipts. I was puzzled. Didn’t renovations INCREASE rather than decrease the value of a home? How would knowing about renovations help the firm [...]

2018-05-15T01:35:31+00:00 By |0 Comments

5 Best Practices to Prevent Business Writing Blunders

It pays to write well and fast. Here’s how to prevent the most common business writing blunders that can sink a project, your credibility, or your career:   Prevent Business Writing Blunders: 5 Best Practices   Don’t Start Too Early The toughest part of writing is thinking.  When your thinking has been insufficient and you [...]

2018-05-07T20:29:39+00:00 By |Comments Off on 5 Best Practices to Prevent Business Writing Blunders

Are You Delivering Great Stories—Or Just Narrating Them?

In my coaching practice, executives often tell me they want to improve their ability to tell stories that inspire and persuade. But as we start work together, they often haven’t thought about the subtle difference in delivering a story versus narrating one. Big difference. Let me illustrate here as best I can. Okay, I can’t [...]

2018-05-01T04:42:38+00:00 By |Comments Off on Are You Delivering Great Stories—Or Just Narrating Them?

5 Tips for Women Talking Techie to Technical Men

(My column first appeared on Forbes here.) Communicating technical concepts to another technical person requires focus and discipline. Add to this picture other complexities in cross-gender communication. Then scratch below the surface, and you’ll understand why you’re in a difficult situation: A technical communicator won’t let you off the hook with vague generalities. A technical [...]

2018-04-24T03:35:55+00:00 By |Comments Off on 5 Tips for Women Talking Techie to Technical Men

Unusual Persuasion Tactics You’ll Find Hard to Believe

(This blog first appeared on Forbes.com here.) Life unfolds as a series of persuasive interactions—to get a date, a mate, a job, a promotion, a sale.  What can you do to influence how others think or act as a result of your encounters? Here are 3 counter-intuitive principles of persuasion that most people find hard [...]

2018-04-16T19:13:02+00:00 By |Comments Off on Unusual Persuasion Tactics You’ll Find Hard to Believe